Privacy Policy
Privacy Policy for "Baby Loves"
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from yourbabyloves.co.uk
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, view all cookies here.
- "Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud, particularly your IP address. We also use it to improve and optimize our Site, for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We may share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use third-party services to enhance our online store's functionality and user experience. You can read more about how these third-party services handle your Personal Information by visiting their respective privacy policies:
- Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information in their Privacy Policy.
- Google Analytics: We use Google Analytics to better understand how our customers use the Site. Learn more about how Google handles your Personal Information in their Privacy Policy. You can also opt out of Google Analytics here.
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. You can learn more about how targeted advertising works by visiting the Network Advertising Initiative's ("NAI") educational page here.
You can opt out of targeted advertising by using the following links:
- Facebook: Facebook Ad Settings
- Google: Google Ad Settings
- Bing: Bing Ads Personalized Ads
- Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: DAA Opt-Out Portal.
SMS
You may choose to receive text messages from us. When you sign up for text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by using this link.
If you elect to receive marketing text messages from us, either via our website or by sending a text message indicating your consent, you are providing your prior express written consent to receive recurring marketing or promotional text messages from us (each, a "Text Message") sent through an automatic telephone dialing system. These may include cart abandon messages. Message frequency varies. This service is optional and is not a condition for purchase. You can opt out of receiving any further Text Messages from us at any time by using this link. For help, please email our customer service team. In addition to any fee of which you are notified, your mobile provider's message and data rates may apply to our confirmation Text Message and all subsequent Text Message correspondence according to your individual rate plan provided by your wireless carrier. Please consult your mobile service carrier's pricing plan to determine the charges for browsing data and sending and receiving Text Messages. Under no circumstances will we or our affiliates be responsible for any text messaging or wireless charges incurred by you or by a person that has access to your wireless device or telephone number. If your carrier does not permit text messages, you may not receive the Text Messages.
Klarna
In order to offer you Klarna's payment options, we will share certain aspects of your personal information, such as contact and order details, with Klarna. This allows Klarna to assess whether you qualify for their payment options and tailor the payment options for you. You can find general information on Klarna here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy policy.
Do Not Track
Please note that we do not alter our Site's data collection and use practices when we receive a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you, such as when you make an order through the Site, or for other legitimate business interests as listed above. Please be aware that your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please check this page periodically for updates.